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Why Some Australian Clothing Businesses are Struggling?

The major problem is extreme competition. Australian brands compete simultaneously with: This makes it increasingly difficult for an ordinary clothing brand to compete simply by importing products, adding a margin and selling them through a website. Major challenges 1. High customer acquisition costs Digital advertising has become expensive. A new brand can spend substantial money on Meta, Google, TikTok and influencer marketing before achieving a profitable customer acquisition cost. 2. Price competition Consumers can compare thousands of products online within minutes. Ultra-low-cost international retailers have put considerable pressure on Australian brands. 3. Import dependence Many Australian brands manufacture or source garments overseas. Therefore, they are exposed to: 4. Inventory risk Fashion is particularly vulnerable to unsold inventory. If a product does not sell during its fashion cycle, the business may have to discount it heavily. 5. Discounting Australian fashion has become highly promotional. Constant sales can train consumers to wait for discounts, reducing full-price sales and margins. Australia Post specifically reports that women’s fashion remains price-led, with about one-third of shoppers waiting for sales. 6. Consumer financial pressure When households face higher living costs, clothing is often a discretionary purchase. Consumers become more price-conscious and reduce unnecessary purchases. 3. But there is a very important opportunity: online fashion This is probably the most attractive area of the Australian fashion industry for a new business. Australia Post’s 2026 eCommerce report shows that Australians spent A$82.6 billion online in 2025, up 14% year-on-year, and online purchases represented 24% of total retail spending. A record 82% of Australian households—9.8 million households—shopped online during 2025. Fashion is one of the major online categories. Australia Post reported that Australian consumers spent A$9.6 billion online on fashion in 2024, representing 13.9% of online spending, with fashion growing 4.1% year-on-year. Women’s fashion is particularly significant. In 2025: That is a very strong indication that online fashion is not a temporary trend—it is becoming a fundamental part of Australian fashion retail.

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Why Online Fashion Has Strong Potential?

An online fashion company has several advantages over a traditional retailer. It has lower fixed costs. You don’t necessarily need expensive shopping-centre stores, large retail staff, multiple physical locations, and large showroom space. Instead, you can operate from a warehouse or third-party fulfilment centre. A Brisbane-based online fashion business can sell to national market from day one. Brisbane → Sydney → Melbourne → Perth → Adelaide → Canberra → Darwin → regional Australia You don’t need to establish physical stores in every city. Data-driven decision making An online business can measure: This makes fashion increasingly suitable for AI and data analytics. 5. The most promising online fashion business models I would not recommend simply starting another general clothing website. Instead, consider a specialised niche. Model 1 — Australian niche fashion brand For example: Australian-designed women’s casual fashion Products are sourced internationally but designed around Australian consumer preferences. Model 2 — Activewear/athleisure This remains particularly attractive because consumers increasingly use activewear as everyday clothing, not just gym clothing. Potential products include: Model 3 — Sustainable fashion There is an opportunity for brands offering: However, sustainability claims must be genuine and well documented because consumers and regulators are increasingly sensitive to misleading environmental claims. Model 4 — Premium affordable fashion A particularly interesting market sits between: cheap fast fashion ←→ luxury fashion For example: A$70–A$180 garments with premium design, better fabric and better construction. This gives consumers an alternative to both ultra-cheap fashion and expensive designer labels. Model 5 — Modest fashion There is potential for specialised modest dresses, long skirts, tunics, loose clothing, modest activewear, hijabs/headwear and occasion wear. A clearly defined customer segment can make digital marketing much easier. Model 6 — Plus-size/inclusive fashion Specialised sizing can provide an opportunity because a niche brand can solve a specific problem rather than competing with every fashion retailer. Model 7 — Australian workwear Potential exists in construction, mining, agriculture, healthcare, hospitality, trades and corporate uniforms. This market can be more functional and repeat-purchase oriented than fashion-only clothing. 6. Importing clothing can still be an excellent business model You are correct that many Australian brands import clothing from overseas. This can be economically attractive because Australia has relatively high labour and operating costs compared with major garment-manufacturing countries. Potential sourcing countries include China, Bangladesh, Vietnam, India, Turkey, Indonesia, Pakistan, Cambodia and Sri Lanka. But importing generic products is becoming less attractive. For example: Manufacturer → Australian importer → wholesaler → retailer → consumer contains several layers of margin. A stronger model can be: Manufacturer → Australian brand → online consumer. This gives the brand greater control over pricing, customer relationship, product design, branding, customer data, marketing, and margins

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How is The Future of Australian Fashion?

I believe the Australian fashion industry will become more digital, specialised, data-driven and internationally connected. The future is unlikely to belong exclusively to the largest retailers. Instead, there will be three broad groups: A. Large established brands They will compete through: B. Low-cost global platforms They will compete through: C. Specialist Australian brands This is where I see a particularly interesting opportunity. They can compete through: AI will significantly change online fashion This is an especially important opportunity for an AI-focused business. Australia Post reports that 62% of shoppers use AI, with 32% already using AI for shopping advice. Fashion is among the categories consumers would consider using an AI agent to purchase. An online fashion company could use AI for: AI fashion recommendations “You are 170 cm tall, prefer relaxed clothing and normally wear size 12. Which dress should I buy?” AI can recommend products based on: AI demand forecasting Predict: “How many black linen dresses should we import for summer?” This could reduce excess inventory. AI product development Analyse: to identify emerging fashion demand. AI marketing Automatically create: AI customer service AI chatbots can answer questions about: Social media will become a major fashion sales channel Fashion is particularly suitable for: The future customer journey could look like: TikTok/Instagram → AI recommendation → online store → purchase → personalised follow-up → repeat purchase rather than: Shopping centre → physical store → purchase This dramatically changes how a new brand can enter the market. Marketplaces will remain extremely important Australian consumers increasingly use marketplaces because of low prices, product variety, convenience, free/cheap delivery and easy comparison. Australia Post reports that marketplaces generated A$18.9 billion in Australian online spending in 2025, up 13%, while 42% of online transactions now occur through marketplaces. Therefore, an Australian fashion business could use a multi-channel strategy: Own website + marketplaces + Instagram + TikTok + Google + email/SMS rather than relying on only one channel. International opportunity for Australian fashion brands Australian fashion businesses don’t have to remain Australia-only. Australia has a relatively small population, so a successful brand can eventually use Australia as its home market and testing ground before expanding overseas. Potential international markets include New Zealand, United States, United Kingdom, Canada, Singapore, Japan, South Korea and UAE. Australia Post has identified international opportunities for online fashion businesses, particularly across Asia-Pacific, the UK, Europe and North America. A strong Australian brand could therefore develop: Australia → New Zealand → Singapore → UK → USA as an expansion pathway. The biggest future opportunities Opportunity Potential Online fashion ⭐⭐⭐⭐⭐ Activewear/athleisure ⭐⭐⭐⭐⭐ Niche fashion brands ⭐⭐⭐⭐⭐ AI-powered fashion ⭐⭐⭐⭐⭐ Social-commerce fashion ⭐⭐⭐⭐⭐ Sustainable fashion ⭐⭐⭐⭐ Premium affordable clothing ⭐⭐⭐⭐ Modest fashion ⭐⭐⭐⭐ Inclusive/plus-size fashion ⭐⭐⭐⭐ Workwear ⭐⭐⭐⭐ Physical-only fashion stores ⭐⭐ Generic imported clothing ⭐⭐ Undifferentiated fast fashion ⭐⭐ My assessment of the Australian fashion opportunity The key distinction is: Australian fashion is not necessarily a bad business. Generic fashion is becoming a difficult business. There is still substantial demand, but customers have more choices than ever before. Therefore, a new company should not attempt to compete with Shein, Temu or major department stores purely on price. Instead, it should build a defensible proposition: Specific customer + specific problem + distinctive products + strong brand + online distribution + excellent customer experience + data/AI For example: “Australian online activewear brand for women aged 25–45 seeking premium-quality, comfortable and stylish everyday activewear.” is much stronger than: “Online clothing store selling women’s clothes.” Recommended business strategy If I were developing a new Australian fashion business in 2026, I would consider the following model: 1. Choose one niche↓2. Research Australian customer demand↓3. Identify 20–50 high-potential products↓4. Source from 2–3 overseas manufacturing countries↓5. Develop an Australian brand identity↓6. Launch a high-quality Shopify/e-commerce website↓7. Build TikTok + Instagram + Google presence↓8. Use influencers and UGC↓9. Use AI for marketing, customer service and recommendations↓10. Analyse sales data continuously↓11. Reorder winners and discontinue weak products quickly↓12. Build repeat customers and membership/loyalty↓13. Expand into marketplaces↓14. Expand internationally Conclusion The future of Australian fashion is likely to be less about having hundreds of stores and more about owning a strong brand, a specialised customer segment, a powerful online presence and excellent customer data. The online opportunity is particularly compelling: Australia’s e-commerce market reached A$82.6 billion in 2025, while women’s fashion alone generated A$3.6 billion online and grew 15% year-on-year. For an entrepreneur, the strongest opportunity is therefore not simply importing clothes and selling them online. It is to build an Australian niche fashion brand supported by overseas manufacturing, e-commerce, social commerce, AI, data analytics and eventually international expansion.

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What is the Current Situation of Australian Fashion & Clothing Business?

Australia has a large, sophisticated and highly competitive fashion and clothing market. The industry is going through an important transition: traditional retailers are under pressure from rising costs and cautious consumers, while online fashion, activewear, direct-to-consumer brands, marketplaces and specialised niche brands continue to create opportunities. A particularly important point is that Australia is heavily dependent on imported clothing. ABS data shows a substantial trade deficit in textiles, clothing and footwear; in May 2026, the deficit was about A$2.0 billion for the month. Current situation of the Australian fashion & clothing market The market can broadly be divided into: The overall market is healthy in terms of consumer demand but difficult in terms of profitability. Many established retailers are experiencing pressure. For example, Country Road Group reported its third consecutive annual loss in FY2026, while Culture Kings also experienced declining sales in Australia and New Zealand. These examples demonstrate that having a recognised brand does not automatically guarantee growth in the present market.      At the same time, some Australian brands are performing strongly, particularly businesses with a distinctive identity and strong digital/community marketing. Australian activewear is a good example: brands such as Lorna Jane and LSKD have benefited from the continuing shift toward comfortable, everyday athletic clothing.

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Why construction costs remain high even when material inflation slows?

Why construction costs remain high even when material inflation slows This is a critical economic point. Suppose a builder’s costs were: 2019 = $300,000 Then materials increase 20%, labour 15%, transport 20%, insurance 25% and compliance/overheads 10%. The builder does not subsequently reduce the price just because timber inflation falls from 20% to 2%. The industry has established a new cost base. Therefore: Lower construction inflation does not mean lower construction prices. It means construction prices are increasing more slowly. This explains much of Australia’s current situation. 2018–2026: overall assessment I would summarise the Australian construction-cost cycle as follows: 2018–2019 → Stable/moderate ↓ 2020 → COVID disruption ↓ 2021 → Major acceleration ↓ 2022 → Construction-cost crisis/peak inflation ↓ 2023 → Inflation starts falling ↓ 2024 → Materials stabilise, but labour and overheads remain high ↓ 2025 → National construction-cost inflation becomes relatively low ↓ 2026 → Construction inflation accelerates again The latest ABS data make this particularly clear: annual house-construction inflation increased to 5.9% nationally in June 2026, while Queensland reached 8.0%, SA 8.5%, WA 8.8%, and Tasmania 11.5%.

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What are the major drivers of Australia’s construction-cost increase?

Major drivers of Australia’s construction-cost increase I would group the causes into 12 major factors: 1. Global supply-chain disruption COVID disrupted factories, ports, shipping and logistics. 2. Freight costs International shipping and domestic transportation costs increased substantially. 3. Timber shortage A major driver of the 2021–22 construction shock. 4. Steel and metal prices Steel, aluminium and copper significantly increased construction costs. 5. Strong housing demand Housing demand exceeded construction capacity. 6. Government housing stimulus HomeBuilder and other stimulus increased construction activity while supply was constrained. 7. Skilled labour shortages Trade shortages pushed up wages and subcontractor prices. 8. Energy costs Energy-intensive products such as cement, bricks, glass and metals became more expensive. 9. Fuel costs Higher fuel costs increase the cost of transporting almost every building material. 10. Infrastructure boom Large government infrastructure projects compete for the same labour, materials and equipment used by private construction. 11. Extreme weather Floods, cyclones, bushfires and storms increase both repair/rebuild demand and insurance costs. 12. Builder insolvencies Financial stress and insolvencies cause surviving contractors to increase prices to compensate for greater commercial risk. ABS has highlighted insolvency and labour shortages as factors affecting construction prices. Extreme weather is becoming an increasingly important cost driver This deserves particular attention for Australia. Floods, cyclones, storms and bushfires create a double construction-cost effect: First: buildings need to be repaired or rebuilt. Second: the demand for builders, trades and materials increases dramatically in affected regions. This competes with normal residential construction. The latest Insurance Council analysis says more than 400,000 claims associated with declared weather disasters occurred between 2022 and 2026, creating additional pressure on construction resources. Queensland is particularly exposed.

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The price of which construction and building materials has increased the most?

Which building materials have increased the most? This is one of the most important aspects of the Australian construction-cost story. Timber Timber was one of the biggest price shocks during 2021–2022. The ABS reported annual increases in timber, board and joinery of: The important factors to increase the price of timber was global timber shortage, COVID-related production disruption, housing demand, freight costs, supply-chain disruption. Timber prices subsequently stabilised considerably. Steel The steel prices increased substantially during the pandemic period because of iron ore and energy costs, international demand, manufacturing disruption, shipping costs and construction demand. Steel remains important because it affects structural steel, reinforcing steel, roofing, frames, beams, fixings, appliances and electrical infrastructure. Aluminium Aluminium has become increasingly important in 2025–26. The major affected products include aluminium windows, doors, frames and roofing products. In June 2026, the price of aluminium windows and doors increased 3.2% in the quarter. Copper Copper is now one of the important sources of construction-cost pressure. The price increase of copper affects electrical cable, wiring, conduit, plumbing and electrical equipment. In June 2026, electrical equipment prices increased 7.4%, while electric cable and conduit increased 11.2%. PVC PVC is used extensively in pipes, electrical conduit, drainage, plumbing and other building products. Higher oil and petrochemical costs can therefore flow through into construction. Concrete, cement and sand These materials have experienced continuing cost pressure because production is energy intensive. The ABS reported that the price of concrete, cement and sand were affected by raw-material costs, labour, energy, freight, maintenance and environmental compliance costs. Concrete is particularly important because the price increase of concrete affects almost every major construction project. Plasterboard/plaster products The price of plaster products has also increased. In June 2026 the price of plaster products by +4.6% quarterly. In Brisbane, plaster products increased 7.7% during the quarter and in Hobart, 9.3%. Roof tiles Roofing products have been particularly affected by extreme weather and rebuilding demand. Recent Cotality/Cordell analysis found that roof-tile costs increased approximately 77% over five years to March 2026. This is an exceptionally large increase compared with general inflation. Windows The costs of windows have been affected by increases in the price of aluminium, glass, transport and labour. The combination of aluminium and glass costs has made windows significantly more expensive. Other materials The increased prices of other materials are also experiencing pressure. Other construction materials include bricks, pavers, insulation, cement products, glass, tiles, flooring, carpet, paints and coatings, electrical equipment, plumbing products, PVC products, structural steel and reinforcing steel. Some of the largest five-year material increases The latest Cotality/Cordell analysis is particularly revealing. Between approximately 2021 and early 2026, the price of some materials and construction components increased by approximately: Material/component Approx. five-year increase Roof tiles   77% Windows ~37–48% range Plaster ~37–48% range Plywood ~37–48% range Copper piping ~37–48% range Structural steel ~37–48% range Cement ~37–48% range Concrete ~37–48% range The Insurance Council/Cordell analysis says several of these materials increased more than twice the rate of general CPI. This demonstrates why simply looking at Australia’s headline, CPI can substantially underestimate the cost pressures experienced by builders. The most important material pressures now include roof tiles, aluminium, copper, electrical cable, PVC, plaster, concrete, cement, steel, windows, plywood and other metal products, while skilled labour shortages, energy, freight, extreme weather and insurance are increasingly important drivers. Labour is now perhaps more important than materials One of the biggest changes from the 2021–22 period is that labour has become a major structural constraint. Australia has shortages of bricklayers, carpenters, concreters, electricians, plumbers, engineers, project managers and specialised trades. The ABS specifically identifies shortages of bricklayers, carpenters and concreters as continuing to put pressure on residential construction costs. For commercial and infrastructure projects, competition for skilled labour is particularly intense because of hospitals, schools, defence, transport infrastructure, renewable energy, mining and major civil projects. This creates a labour bidding war between industries.

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What is the state by state and regional increase for Australian construction and building cost?

State-by-state construction-cost increase The latest ABS figures provide a particularly useful comparison. House construction prices — June 2026 State/Territory Quarterly increase Annual increase Assessment NSW 2.0% 4.8% Moderate-high Victoria 0.7% 3.7% Relatively moderate Queensland 3.1% 8.0% Very high South Australia 3.4% 8.5% Very high Western Australia 2.6% 8.8% Very high Tasmania 4.7% 11.5% Highest Northern Territory 1.4% 4.6% Moderate-high ACT 2.9% 5.0% Moderate-high Australia 2.0% 5.9% — Source: ABS, June 2026. Ranking by current annual increase 1. Tasmania — 11.5%2. Western Australia — 8.8%3. South Australia — 8.5%4. Queensland — 8.0%5. ACT — 5.0%6. NSW — 4.8%7. Northern Territory — 4.6%8. Victoria — 3.7% Therefore, our observation that construction costs have been increasing sharply is particularly relevant to WA, Queensland, SA and Tasmania in 2026. State-by-state analysis New South Wales NSW has experienced a substantial long-term increase in construction costs. Sydney and NSW face high wages, expensive skilled trades, high land and development costs, strong infrastructure demand, high regulatory/compliance costs, relatively expensive logistics and competition between residential, infrastructure and commercial projects. In June 2026, NSW house-construction prices increased 2.0% in the quarter and 4.8% over the year. Sydney’s building-material input prices increased 2.3% in the June quarter, with electric cable and conduit increasing particularly strongly. Regional NSW: costs can be affected significantly by freight distances and shortages of skilled trades. Remote and regional projects often have higher mobilisation and transport costs than Sydney. Victoria Victoria experienced one of the major construction booms during 2020–2022, but construction-cost inflation has subsequently moderated. In June 2026, quarterly house construction was +0.7% and annual house construction was +3.7%. This makes Victoria one of the slower-growing states at present. Melbourne input construction prices rose 2.0% in the June quarter 2026, with aluminium windows and doors among the contributors. Regional Victoria generally experiences a different cost structure from Melbourne, particularly because of transportation, smaller contractor pools, limited specialist trades and material delivery costs. Queensland — one of Australia’s most important construction-cost hotspots Queensland has experienced exceptionally strong construction-cost growth. ABS data show: 2019–20 → 2023–24 Average cost of completed new houses: $312,857 → $450,612 This represents approximately a 44% increase. Queensland had the highest average annual growth in completed-house construction costs during this period, at 9.9% per year. And the latest data show that the pressure has continued: June 2026 annual house-construction inflation: 8.0%. Brisbane Brisbane has been particularly affected by population growth, housing demand, skilled-trade shortages, extreme-weather rebuilding, material shortages and infrastructure demand. The latest Cotality/Cordell analysis reports that Brisbane’s average home construction cost increased by almost 45% between 2021 and early 2026, reaching about $498,000. Regional Queensland Regional Queensland can be substantially more expensive than Brisbane because of long transportation distances, limited local suppliers, shortage of skilled trades, cyclone/flood resilience requirements and reconstruction demand. The latest analysis reports average construction costs above $500,000 in Rockhampton, Townsville, Cairns and Emerald, while Mount Isa reached approximately $638,000. This makes Queensland one of the most important states to monitor for construction-cost inflation. South Australia South Australia has recently experienced a strong acceleration. In June 2026, quarterly house construction was +3.4% and annual was +8.5%. This was one of Australia’s highest annual increases. Adelaide input construction prices rose 1.9% during the June quarter, with electric cable and conduit rising strongly. SA’s construction industry is being affected by labour shortages, infrastructure investment, energy costs, concrete and cement prices, electrical equipment costs and transport costs. Regional SA can experience additional costs because of transportation and smaller labour markets. Western Australia WA is particularly interesting because construction costs have been influenced by the mining boom, infrastructure investment, high wages, competition for skilled labour, regional mining projects, Perth housing demand and remote-area logistics. ABS data show that average new-house construction cost increased from $316,846 in 2019–20 to $382,044 in 2023–24, approximately 20.6%. The ABS notes that WA’s long construction completion times may mean that reported costs lag actual market conditions. However, current inflation is now considerably stronger. June 2026: WA house construction prices: +8.8% annually. Perth building-material input prices increased 2.0% in the June quarter, while electric cable and conduit increased strongly. Regional WA Regional and remote WA can be substantially more expensive than Perth because of FIFO/project labour, accommodation costs, freight, long distances, mining-sector wages and limited local construction capacity. This is especially important for construction in the Pilbara, Kimberley, Goldfields and other remote regions. Tasmania Tasmania currently has the highest construction-cost inflation in Australia. June 2026: Quarterly: +4.7% and Annual: +11.5% Hobart’s construction-material input prices increased 1.8% in the June quarter, with plaster products among the contributors. Tasmania’s cost pressures are amplified by island freight, smaller supplier market, killed-worker shortages, transportation costs, limited construction capacity, housing demand and extreme-weather/rebuilding pressures. Northern Territory The NT has a fundamentally different construction-cost structure. Important drivers include remote construction, long-distance freight, extreme climate, limited local workforce, high accommodation costs, specialised construction requirements and government/infrastructure projects. In June 2026, NT house construction prices increased 4.6% annually. However, ABS construction-material input statistics do not directly sample NT prices in the same way as the six capital cities, so regional NT costs should be assessed separately. Australian Capital Territory Canberra has historically had relatively high construction costs because of government construction, high wages, professional labour costs, infrastructure activity, strong compliance requirements and limited land availability. In June 2026, ACT house-construction prices increased 5.0% annually. Regional versus metropolitan construction costs There is no single “regional Australia construction cost“ because regional markets vary enormously. Generally, the metropolitan areas have the advantages of more suppliers, larger labour pool, shorter freight distances and greater competition among contractors. But they have higher wages, higher land costs, greater regulatory costs and intense demand. Regional areas have theadvantagesofcheaper land in many locations and sometimes lower property-development costs. They have the disadvantages expensive freight, limited skilled trades, limited subcontractor competition, accommodation/mobilisation costs, longer project duration, equipment transport and higher risk premiums.

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What is the trend of Australian construction and building cost increase since 2018?

Australian construction and building costs have risen substantially since 2018, but the increase has not been uniform over time or across states. The biggest structural break occurred during 2021–2022, when material shortages, global freight disruption, strong housing demand and labour shortages produced an exceptional cost shock. Costs then moderated during 2023–2025, but they did not return to pre-2021 levels. In 2026, costs have begun accelerating again, particularly in Queensland, South Australia, Western Australia and Tasmania. 1. Overall Australian construction-cost trend since 2018 A useful national measure is the ABS Building Construction Output Price Index. Its index rose from about 112.9 in March 2018 to 163.3 in June 2026, equivalent to roughly a 45% increase over that period. The important point is that most of the increase occurred after 2020. Australian building construction price trend, 2018–2026 ABS Building Construction Output Price Index. The index accelerated sharply during 2021–2022, moderated during 2023–2025, and accelerated again in 2026. Source: Australian Bureau of Statistics Producer Price Indexes. The major phases were: Period Construction-cost trend Main characteristics 2018–2019 Relatively moderate Normal inflation, relatively stable materials and labour 2020 Initial disruption COVID-19 disrupted manufacturing, logistics and construction activity 2021 Sharp acceleration Housing demand, HomeBuilder, timber/steel shortages, freight problems and labour shortages 2022 Peak cost shock Materials, freight, energy and labour costs surged 2023 Moderating but still high Supply chains improved, material inflation slowed 2024 Much slower increase Material prices stabilised, but labour, energy and contractor costs remained high 2025 Relatively moderate nationally Input inflation slowed considerably, although regional/state differences remained large 2026 Acceleration again Labour shortages, fuel/freight costs, copper/aluminium, concrete, plaster and renewed demand The ABS building-construction output index increased from 120.0 in June 2021 to 140.4 by December 2022, a very large increase in only 18 months. Annual house-construction price growth reached 20.5% in September 2022, the peak of the recent construction-cost shock. 2. What happened during 2021–2022? This was the most important period in Australia’s recent construction-cost history. The combination of COVID-19 supply-chain disruption, international shipping delays, container shortages, very high freight costs, timber shortages, steel shortages, strong housing demand, government housing stimulus, HomeBuilder, skilled-trade shortages, rising wages, energy-price increases, higher fuel prices and strong infrastructure demand created a major construction-cost shock. For example, by September 2022, the ABS reported annual house-construction price increases of: The quarterly increase was particularly extreme in Queensland and Tasmania. 3. Construction costs did not fall after 2022 An important distinction is that the rate of increase slowed; construction costs generally did not fall back to 2018–2020 levels. For example, input prices to house construction increased very rapidly in 2021–22. The ABS input index reached an annual increase of: By 2024, annual input inflation had fallen to around 1–2%. But this means: The construction industry moved from very high inflation to a permanently higher cost base, rather than returning to its pre-pandemic cost structure. That is why builders can still be charging considerably more in 2026 even though some material prices have stabilised. 4. The situation in 2026 The latest ABS data show another acceleration. In the June quarter 2026: The June 2026 quarterly house-construction increase of 2.0% was the largest since September 2022. This is significant because it indicates that Australia’s construction-cost problem is not simply a COVID-era phenomenon. Bottom line Australia’s construction costs have risen dramatically since 2018, with the largest structural increase occurring during 2021–2022. The national building-construction index is roughly 45% higher than its March 2018 level. The market then entered a period of slower inflation rather than a return to earlier prices. The current 2026 situation is particularly serious in Tasmania, WA, SA and Queensland, while Victoria is currently experiencing comparatively lower construction-cost inflation. Regional and remote locations generally face additional freight, labour and mobilisation premiums. If you are assessing this from an Australian property-development/investment perspective, the next useful step would be to compare construction cost per m² by state and major regional city (Sydney, Melbourne, Brisbane, Perth, Adelaide, Hobart, Canberra, Darwin, Gold Coast, Sunshine Coast, Newcastle, Wollongong, Geelong, Cairns, Townsville, etc.), together with land prices and property prices. That would show where construction is currently economically most attractive.

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Is Australia’s Property Market Heading for a Property Crash?

My assessment: not necessarily. The current data supports a housing correction/cooling cycle rather than a nationwide 2008-style crash. There are several reasons. Factors supporting prices PropTrack also notes that housing supply remains insufficient relative to population growth, which should limit the depth of a long-term decline. Therefore, I would describe the current situation as: “A broad-based housing-market correction following several years of unusually strong growth, rather than a nationwide housing-market collapse.” What I expect during September–December 2026 The next four months will be particularly important. Scenario A — RBA stops raising rates If inflation falls and the RBA stops increasing rates: Buyer confidence → stabilisesMortgage affordability → improvesSales → recoverPrices → potentially stabilise late 2026/early 2027 This would produce a relatively shallow correction. Scenario B — Another interest-rate increase If inflation remains stubborn and the RBA raises rates again: Borrowing capacity ↓Investor demand ↓Buyer demand ↓Property transactions ↓Prices ↓ This would produce a significantly deeper correction. Recent inflation and consumer-spending data have increased the possibility of another rate rise, making this one of the biggest risks facing the housing market. My overall assessment for 2026 I would rank the current markets approximately like this: Strongest → Weakest 1. Darwin / NT 🟢2. Regional WA 🟢3. Regional SA 🟢4. Regional Queensland 🟢5. Perth / WA 🟠6. Adelaide / SA 🟠7. Brisbane / Queensland 🟠8. Regional Tasmania 🟠9. Regional NSW 🟠10. Regional Victoria 🟠11. Hobart / Tasmania 🟠🔴12. Canberra / ACT 🔴13. Melbourne / Victoria 🔴14. Sydney / NSW 🔴 This ranking is not a prediction of future investment returns; it is an assessment of relative market momentum and current conditions based on the latest available data. Bottom line The Australian property market has reached a turning point in 2026. The extraordinary growth seen in Perth, Brisbane, Adelaide and other markets from 2021–early 2026 has slowed, while Sydney and Melbourne are already experiencing a meaningful correction. July 2026 confirmed that the downturn is spreading beyond the two largest capitals. However, regional Australia is considerably more resilient than the capital cities, and housing shortages mean that a severe nationwide collapse is not currently the base case. For someone looking at real estate development, construction, property investment or a real-estate business, the key opportunity is therefore not simply “Australia’s property market.” The more useful question is which state, city, region, suburb and property type will outperform during the 2026–2028 transition.

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